Product Design Manual

Product Design Manual

A video based guide to help you learn Product (UI/UX) Design from scratch.

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Make design make more sense

Digital Product Design is a vast industry that encompasses many different disciplines, roles and skills.

It’s overwhelming for beginners and it’s confusing even for experienced designers.

With this manual, you will learn everything there is to know about User Experience Design, User Interface Design, Interaction Design, Information Architecture and Branding through:

DesignerUp School
HD Video Lessons
Design Challenges
Design Source Files

Learn all the skills and shortcuts that pro designers use to get hired and design great products efficiently!

Sounds familar?

If you have more questions than answers about design, this manual is for you.


I can’t remember what sizes I need to design in for responsive sites.


What’s the difference between a journey map and a user scenario?


What’s the difference between UX and Product Design?


Why does my typography look bad?


How should I prepare my designs for the developers?


How do I create a portfolio that will get me hired?

What’s In The Manual

Our manual features 7 modules packed with original video lessons, resources, design challenges, quizzes and source files so you can learn product design or use as a reference in your work as a product designer.

  • Module 1

    How To Think And Communicate

    Covers topics such as Design thinking, Systems thinking, Marketing thinking and Mindful design practices.

  • Module 2

    UX Research & Design

    You'll learn how to use user-centered design thinking to empathize with your users and understand their problems and create user narratives by conducting user research, surveys and interviews and synthesizes your research information into deliverables like empathy maps and user journeys. Plus get all the templates so you can plug and play without having to start from scratch.

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  • Module 3

    Project and Business Requirements

    Learn how to take your UX research and deliverables and distill them into actual features for your product and plan how your product will evolve down the road. Understand how business needs play into your product roadmap and how to go to market and monetize it.

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  • Module 4

    Information Architecture and User Interaction Design

    Now you'll get into systems thinking and start understanding what is technical feasible and viable for your solution and how to map solution flows to user mental models to create the most effective, usable, accessible and delightful interactions.

  • Module 5

    Design Fundamental and Branding

    It's time to dive into the pretty stuff! You'll learn about color, typography, visual hierarchy, layouts and grids and alignment. But this isn't the usual way it's taught, this content is focused on how these fundamentals apply specifically to digital product design and provides healthy, proven constraints to creating color palettes, pairing type and allows you to create your brand in a matter of moments.

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  • Module 6

    Design Principles

    There are some tried and true guidelines that you can keep in mind every time you design. It's a framework and set of rules you can follow each time you sit down to design that will speed up your workflow and make you more efficient and your users more engaged with your designs.

  • Module 7

    User Interface Design

    It's time to design our MVP! We're going to take all the research and branding up until this point and use the principles of Atomic and Universal design to craft the interface of a complete usable web product from scratch! Peak over my shoulder and follow along with all the source files as we build something awesome!

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Product Showcase

These are just a few examples of products built using our manual.

Exclusive Discounts

Every student receives exclusive discounts to these awesome apps

Frequently Asked Questions

I know nothing about design is this manual for me?

Yes, this manual teaches you the fundamentals and then ramps up and builds into the intermediate and very complex aspects of product design. It's based on sound principles of design and pedagogy (the science and art of how to teach and how people learn). So no matter what your level, this manual is strategically designed to ensure that you 'get it' and get it quickly.

I have been designing for a while is this manual for me?

Maybe you are coming from another design discipline like graphic or visual design or are already a working UI or UX designer but notice some gaps in your design knowledge. This manual goes very in-depth and ramps up with a teaching model that is proven to boost your existing knowledge and introduce you to new ways of thinking.

What's the difference between the masterclass and the manual?

The main difference is that the manual does not include 1:1 mentorship or graded assignments. It also does not include a certificate at the end.The master course is more suited to those that want guidance and instructor and community interaction. The manual is better suited to those that prefer a self-guided learning journey.

Is this manual for mobile app designers?

In short yes, while we are not designing a mobile app specifically in this manual, the principles and techniques that are taught are all focused on user interface, interactions, information architecture and solving problems from a user's perspective which are applicable to any and all digital product's where user's interact with a screen.

I'm not sure I can afford it right now

Fair enough. But keep in mind that you only have to buy it once and get free updates for life! The industry changes so fast and so this manual, you buy it once and we'll keep you at the pace of the industry whenever we release an update. How's that for a sound investment?

How long do I get access to the manual?

How does for life sound? Buy it once, keep it forever.

What am I purchasing exactly?

You get the entire manual in the form of video lessons, worksheets, downloadable resources and interactive quizzes, and discounts to our Partner products like Sketch app. You can view your lessons from your mobile device, online AND offline from anywhere.

How much time do I have to put into the manual?

Since the manual is self-paced you can put in the time whenever you are available. There are over 60 short digestible lessons between 3-15 minutes each. Elizabeth is a studied pedagog who understands the science of how to teach and how people learn. We promise this manual will absolutely maximize your time and give you a transformation with the least amount of cognitive friction. Most students normally take around 3-4 months to complete the manual and all assignments in it’s entirety at a comfortable pace.

manual Breakdown:
  • Total videos: 64 lessons
  • Total Video Watch Time: 8.5 hrs
  • Total Quizzing time: ~30 min
  • Total Assignment Time: 43hrs (estimated between about 30min-2hrs per assignment)
  • Total time commitment: ~60 hours
Can I get my employer to pay for the manual?

Yes! Many employers are happy to invest in your continued education. Read more here about the information employees might need.

What Our Students Say

Students of DesignerUp have had strong success in landing jobs or successfully freelancing within 6 months of reading the manual.


$597 $397*

On average, our students complete this manual in 3 months.

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What's included in the manual fee:
  • 64 video lessons, interactive quizzes, downloadable resources, and worksheets
  • Capstone project to include in your work portfolio
  • Discounts to our partner products like Sketch app and RightFont
  • Lifetime access to the manual and offline availability

* Limited time price. One-time fee.

Who Wrote This?

Elizabeth Alli
Elizabeth Alli

Elizabeth is a product designer that has spent the last 11 years designing digital products for web and mobile. She has designed SaaS products for a number of multi-millions dollar companies in Silicon Valley and has launched 5 successful startups of her own. As a trained pedagogue, her passion for teaching and understanding how people absorb, retain and retrieve information helps her students excel in learning new material and her deep understanding of business and product strategy give them a competitive advantage when transitioning to a career in UI/UX.